Jim Vander Eyk 313.559.3244
jimvandereyk@hotmail.com
http://vandereyk.com
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JWT/TeamDetroit 1985-2013
Senior Art Director, Group Creative Director, Senior Vice President,
PROFESSIONAL SUMMARY
Directed B2C advertising and marketing communications and development of all media marketing materials and promotional campaigns. This resulted in increased Brand awareness in the market area, increased sales of vehicles and improved dealership experiences for the sales staff and the customers. Automotive and non-automotive advertising is my area of expertise and would like to stay in the creative art direction, leadership roles that I have done so well in over my career.
CREATIVE
Award Winning (38 total) Senior Art Director, Group Creative Director for the Ford Dealer Associations of North America for 23 years. Through my creative leadership, I helped grow the FDAFs gross ad spending from 72 million in 1985 to over 900 million in 2008. The last 5 years were spent directing the Ford Export and Global International Team. The regions include: Sub-Saharan Africa, the Middle East, Puerto Rico and the US Virgin Islands, Guam, East Timor, Central America, Asia Pacific and South Korea. The regions always exceeded their goals in sales volumes and in revenue, some up to 120%.
Advertising executions involved all Traditional Media and all Social Media. Most of the clients were more involved in Social Media because of Traditional Media restrictions imposed by the countries and governments we were in. Other advertising and marketing considerations were languages, religions, traditions and politics.
COLLABORATE
As the lead creative, our team worked very closely with the strategy team, media team, account team and directly with the client team on every program and campaign. An example is the extremely successful launch of the new Ford Fiesta in Puerto Rico. It moved Ford from number 7 to number 2 on the island. The campaign, which was exclusively managed on Facebook and YouTube, won the SME Award: Best Digital Integration into a Promotional Campaign and a ton of earned media.
CONSCIENTIOUS
A great deal of thought and control went into every campaign to ensure that the clients and the consumers in each region understood the communications and responded in a positive manner. American humor does not translate very well. Working closely with our clients, they gave us great direction for us to create the best advertising for each region.
COOPERATIVE
Every execution was to make a campaign not just entertain and perform, but produce sales, build the brand and create loyalty across all nameplates of the Ford Brand. In 2012, the E&G creative team was the only group inside TDI to get 5 out of 5 (that’s A+) on the client annual report card for that year’s creative for Ford, graded better than the North American creative.
COORDINATE
Every day was not the same day as our clients. The team had to adapt. Time differences, multiple accents, religious holidays and exclusive cultural differences made us perform detailed scheduling for conference calls and creative review processes. This included metric sizes and production of campaign materials in non-North American platforms. That meant very early or very late conference calls. Days waiting for a response to questions or emails and a challenge to ensure that all the assets were done in metric and PAL formats.
CREATIVE SKILLS
Original and strong conceptual thinker, understands Brand strategy and creates it as the focus of a campaign, vertical and horizontal integration of all media platforms to the campaign concept, excellent production supervision of photography, film, CGI, video, print and digital creative, strong sense of empathy, talented team leader and team member, dry witty sense of humor.
CAREER ACHIEVEMENTS
These are a few of my major accomplishments at J. Walter Thompson while helping to grow the Ford Dealer Business from 12 creative people and 68 million dollars in billings a year in 1985 to over 80 creative staff and 980 million dollars in billings by 2008.
• Created and managed Ad Graphics, an interdepartmental production staff of six personnel to typeset, keyline and produce all print materials and presentation materials for the Regional Advertising Group. It was so successful that Peter Schweitzer, JWT CEO and Global President, moved the operation and merged it with print production. It was renamed and spun off into the current studio operation know as THE PARK. It was so financially successful, JWT copied the format and applied it to all their offices in North America making millions of dollars a year. The original name was Ad Graphics, then Graphics Park and now the PARK. I did this while I was also one of two Creative Directors on the Dealer business.
• Worked with the broadcast producers, to create and continually improve and embellish the look, quality and essence of the TV and Video assets, the Turntable and Running Footage packages. Ford Dealers and non-Thompson agencies have utilized new footage for years, saving dollars for dealers to spend on more media.
• Continually improved the look and quality of the Ford Dealer Advertising Planner 's artwork from mat art to photography to digital artwork to CGI and increased the quantity and selection for newspaper/magazine use.
• Conceived, designed, created and
implemented the first web site for Ford Division for the Ford Dealers. www.fdaf.com, now
called https://www.fdaftoolbox.com. A business-to-business site for
Ford Dealers,
their agencies and media to access ad planner artwork on line.
It quickly became a place for several Ford clients to communicate to the Dealers. As Ford e-commerce grew, other Ford sites were created and some of the information on fdaf.com was transferred to fdealer.com and other sites.
• This led to creating the first Worldwide Direct Market Operations Advertising Planner based on BRAND for Ford, Lincoln, and Mercury, as a CD Dealer Kit and at http://web.wdmo.ford.com.
• Conceptualized, created and produced the 300+ page, hard bound, four-color book: for The Ford Division's 50th Anniversary, "50 YEARS OF BETTER IDEAS". It is in the Library of Congress and every major University in North America.
• Because of Ad Graphics success, I pushed JWT to supply every creative with a MAC. It was adopted by JWT, NY and became the standard of JWT USA.
• Lead and participated in dozens and dozens of new business pitches, resulting in lots of new clients. Early on, based on the success of the Dealer new business wins, I lead the Retail team to attract non-automotive clients too. The result was that our department became so successful, JWT took the non-automotive business and created the Diversified Group. The biggest win was the Ford-Mercury Dealers of Canada. We didn’t get the business because Martin Sorrell stepped in and left the business with Y&R Canada. Politics...long story if you want to hear it.
• In January 1999, I was assigned to the Tier 1.5 Synergy Advertising Group and worked with Ford Division creative to Brand the first integrated campaign ever, "BREAKOUT". Since then, I have worked on every Tier 1.5 campaign including: Breakout 1999, Celebrate Clearance 1999, Truck Season Event, Ford Authorized Clearance 1999, Ford Authorized Celebration 2000, and Breakout 2000. This was a major advancement into the look and feel of the Ford Brand.
• I directed every Alan Jackson campaign/event including: Crazy 'bout A Ford Truck, Ford Country, and Alan Jackson Tour. I directed the Alan Jackson TV/Video shoot to create footage for the FDAFs. I created the first and second Alan Jackson Dealer Advertising Kits and e-Kits and this has helped to set the standard for all JWT future Advertising Kits and e-kits for Ford Division and the Ford Dealers. Continued to work closely with Ford Division creative on the Alan Jackson Ford Country Campaign for Tier 1.5 and 2.
• Successfully lead and participated in many new business pitches that resulted in hundreds of millions of dollars in annual revenue for the JWT Retail Advertising Force. (RAF)
• I have won 38 Awards for my creative work over the course of my career.
See the list at the top of the page, last tab.
TECHNICAL SKILLS
Adobe CS6: InDesign, Photoshop, Illustrator, Acrobat XI Pro
Microsoft 2011: Word, Power Point, Excel
CLIENTS
Ford International Export and Growth, Ford Dealers of North America, Driven, Motorcraft, Ford Genuine Parts and Service, White Castle, Precision Tune, Burger King, Ford, Lincoln and Mercury Dealers Service Departments, Kmart, State of Michigan Travel Bureau, Chrysler Corporation, Comerica Bank, McDonalds, Chrysler Marine Boats and Motors, SuperX Drugs, Hooks Drug Stores
PROBONO
Detroit Opera House Galas, The Three Tenors Gala, Desert Caballeros Western Museum Capital Campaign, Michigan Chapter Multiple Sclerosis Society Branding Campaign, Detroit Institute of Arts, Grosse Pointe South High School Fund Raising, Detroit Artist Market, Drug Enforcement Administration - Survivors Benefit Fund, Women’s Committee for Hospice Care
EDUCATION
AS Commercial Art, Ferris State
BS Advertising, BS Marketing, Ferris Sate
Dreamweaver, CCS